Archive for the ‘Wrestling’ Category

Summer in the City

Tuesday, April 28th, 2009

It’s here. No warning, no heads up. The heat has arrived in New York City. It’s really remarkable — it’s as if everyone has forgotten that, just a few days ago, they were donning turtlenecks and winter coats. Now, it’s bikinis in Central Park and no signs of spring — just summer.

One reason I like living in the Northeast is the fact we have four solid seasons, and usually the transition into each season is often the most enjoyable part. However, this year spring has sprung right over us. Summer is not my favorite season in NYC, mostly due to the humidity, but I have to admit it is nice to see the sun and people enjoying the outdoors.

In my travels, I’ve seen many different types of climates. In Southeast Asia, for example, the climate ranges from hot to hotter. Even locals I know in Singapore and Malaysia claim to never get used to the heat. On the extreme opposite, friends in Stockholm always seem shocked when the first snowfall hits. In fact, one year when I was visiting, the subways had technical issues due to the cold during the first snow. It was as if it was the first time they’ve seen cold in the region. Maybe they forgot about their history of long winters!

Bottom line, of the four different seasons, I’ve learned I’m a winter girl through and through. I try to avoid the heat. However, I wouldn’t mind spending some time in the sun if, say, I was in the Maldives or perhaps Bali for a few days. Where would you enjoy finding time in the sun?

-Alex Young, vice president and associate publisher

Border Crossings

Sunday, January 4th, 2009

Last Saturday night we crossed the U.S.-Mexico border at Tijuana on our way south to Rosarito. Since we had nothing to declare on the way in to Mexico, we breezed right on through, barely slowing down at all. It was dark, so we couldn’t see much beyond the lights of the city before us. What told us most clearly that we were now in another country was the rough pavement under our tires. Our return trip north yesterday, however, was more revealing . . . in a number of ways.

Tijuana has been much in the news lately, mostly for reasons the Tourist Bureau wishes would go away: infighting among drug dealers and gangs, primarily. While we didn’t see any of that first-hand, we did observe police checkpoints on the highway, automatic rifles very much in evidence. Word is that tourism in northern Baja is down as much as 70%, and while the governors on both sides of the border ascribe that in part to the long waits to cross the border, it surely must be due also to worries over the sagging economy and crime.

A sidenote: we observed dozens of gated, high-end resort communities and condo towers all along the 60-mile coastline from the border down to Ensenada, some completed but most in various stages of construction. It doesn’t take a genius to figure that whereas little more than a year ago the real estate market was booming here, most of that has come to a screeching halt.

What I could see clearly yesterday was a place where there is little money to spare for infrastructure improvements or upkeep. All week we noted how free of litter the towns and roadways were, but aside from layers of graffiti on exposed surfaces, most structures haven’t seen paint in a very long while. As we descended a long, steep hill on the road parallelling the border, we could look down on the high gray wall of the “fence” and the ramshackle homes on this side of it.

Soon we slowed to a crawl; and over the next hour and 45 minutes it took us to travel the final mile or so to the border itself, we observed close up how some of Tijuana’s citizens earn all or at least a portion of their daily bread. At first there were just a few peddlers passing between the rows of cars, offering serapes and blankets, three-foot-tall crucifixes and pottery turtles and frogs. The closer we got to the crossing, the more elaborate and denser became the carts and offerings. If one so desired (and we did not!), one could purchase freshly-squeezed fruit or vegetable juices, churros, burritos, tacos and all manner of snacks and candy. Closest to the guard stations were permanent stands presenting more paintings; wind chimes; Lucha Libre wrestling masks; clay pots, pigs, donkeys and replicas of Incan/Mayan (??) masks; t-shirts and knit caps; San Diego Chargers memorabilia and who-knows-what-all else!

What I kept pondering was how much effort and time these people must expend to sell this stuff that certainly most people passing through here do not need and would not consider buying. It is surely a hard-scrabble existence, so much in contrast with that of those of us returning in our nice cars from our pleasant holiday week in a beautiful resort.

At last we pulled up to the checkpoint where our passports were checked by a very courteous guard, we answered the few questions about what we were transporting back into the United States, and we were then waved on our way with a wish for a good new year. Immediately, the pavement became smooth, roadside landscaping was once more lush and neatly tended, and the homes and buildings presented well-kept facades. The differences were stark, and while I was thankful to be back in my lovely, prosperous country, I know I will not soon forget how life is lived by those just on the other side of that line.

Patty Vanikiotis, proofreader

Entrance Music

Wednesday, October 29th, 2008

Several months ago, in one of my blogs, I suggested that business people should adopt nicknames to enhance their marketability and likeability. In my continuing quest to improve business, I have another suggestion - entrance music.

In the 1950s, pro wrestler Gorgeous George often used “Pomp and Circumstance” as he entered the ring. He is generally considered the first live performer to use entrance music.

In the 1970s, Chicago White Sox organist Nancy Faust started to play specific music for various players. For instance, during Oscar Gamble’s stay with the Sox, whenever he came to bat, Faust would play “The Gambler” by Kenny Rogers.

Pro-wrestling brought entrance music to new levels by writing original tunes for each wrestler (thereby negating royalty payments). Then the songs would be packaged and sold as CDs. These songs were also periodically changed, thus creating new revenue streams from new sales.

Now, entrance music is commonplace in sports. In San Diego’s PETCO Park, the fans erupt when AC/DC’s “Hells Bells” signals the entrance of future Hall of Fame reliever Trevor Hoffman into the game.

If entrance music can be used in pro sports, why not use it in the business world? How cool would it be to have your own entrance music played when you entered the office each day? Or entered a big meeting?

I haven’t worked out all of the specifics yet, but I think offices with 15-50 people would be perfect. Much more and there would be music playing all day. Much less and it would be pretty pointless. There are other details, but we can work them out later.

I think it would do wonders for office morale. Imagine a bleary Monday morning. As you stumble through the office door, “Bad to the Bone” by George Thorogood starts to play. It has to put you in a mood to get stuff done.

I really am surprised that notable business people, like Donald Trump and Bill Gates, don’t have their own music. Maybe they are bigger than the music.

As for me, my music would have to be a Billy Joel tune. “Vienna” is my favorite, but perhaps a bit too melancholic for an office. I think I will go with “Big Man on Mulberry Street,” and I expect Fran Gallagher to cue it up the next time I enter one of his meetings.

-John Wroblewski, distribution specialist

Total Nonstop Action

Wednesday, October 22nd, 2008

Starting a new business is extremely risky. Going into business against an internationally successful company compounds that risk exponentially. Still, that is exactly what Jerry and Jeff Jarrett did when they started their company, Total Nonstop Action. TNA is a wrestling company, but this isn’t about wrestling. It’s about a small group of people who are making a business successful against the odds. It’s about a great business plan and dedicated people.

Jerry Jarrett and son Jeff were lifers in the wrestling industry, having run and starred in many companies over the years. In 2002, the Jarretts started their company against the odds and against the hugely successful and star-filled WWE (aka the only game in town).

The early company has been described as a skeleton crew, with non-specific job titles, basically covering whatever needed to be covered. One such example is Jeremy Borash, TNA’s second employee hired. Borash has been a ring announcer, broadcaster, video editor, show writer and more.

Conventional wisdom would state that a weekly television spot would build an audience. However, the Jarretts needed to keep costs at a minimum. They decided to hold weekly pay-per-views filmed at the Tennessee State Fairgrounds in Nashville, TN. These pay-per-views were obviously more frequent, but priced much lower than the sports entertainment norm.

The buy-rates built slowly but steadily over the next two years. They landed a spot on Fox Sports Net in 2004 before finding a long-term home on Spike TV in October 2005. Last year, the consistently growing ratings allowed them to move to prime time on Spike TV.

Another unique part of their business model is TNAU (TNA University). This was developed for fans to help promote the product, while developing their business skills and gaining experience in many areas (marketing, advertising, radio, TV, …). College students start chapters on their campuses. The program encourages and rewards creativity.

This concept is really brilliant. TNA is capturing huge numbers of college-age fans while getting some great extra local-level promotion. With over 150 chapters in North America, it is clear where their future fan base originates.

Last weekend, TNA held its first pay-per-view in Chicago and sold out the Sears Centre. It was a star-studded event featuring the return of Jeff Jarrett, who had taken a leave while his wife battled breast cancer. Jarrett’s wife died in May of 2007, and his return this month (Breast Cancer Awareness month) was timed to raise awareness and funds through a special t-shirt sale, with all revenue from sales going to the Susan G. Komen Foundation.

It’s great to see a company like this succeed. In a strange way, this story reminds me of a company which started a few years ago. Global Traveler was founded by an industry lifer who surrounded himself with loyal, dedicated and multi-functional people. I was one of those people. As GT finishes its 5th year, I am proud to have been a part of it all, just as the Jarretts should be proud of their company. They had the vision and they are making it happen.

-John Wroblewski, distribution specialist