Last week, the Ricketts family was formally introduced as the new owner of the Chicago Cubs. During the announcement press conference, much of the talk was focused on Wrigley Field.

First and foremost, it seems naming rights will be available. I am sure “Wrigley Field” will remain in the name, but there is too much money to be made by selling naming rights. In the near future, expect to see Wrigley Field at X Company Plaza.

Second, the Ricketts family is promising improvements in the park. Some of these changes involve modernizing certain features of the concourse (like the restrooms and dining choices). Other changes will be aesthetic, but definitely appreciated.

Third, there was talk of acquiring land across from Wrigley Field for various purposes. Some of these would include off-field team facilities, while others would include fan-related additions (restaurants, activity centers, parking).

Intermixed in all of this was the promise to build the Cubs into winners. I am sure winning is a goal, but, as in most businesses, I say it all follows the green (and I am not talking about the ivy-covered outfield walls).

It was stated that they would like to see Wrigley Field as a “go-to destination.” The funny thing is that this season the Cubs averaged more than a 95 percent capacity crowd. Therefore, to get more dollars, the park needs to get bigger and revenue-producing features need to be added.

I really believe what the Ricketts family is saying. I think we will see changes on and off the field. I might not agree with some of the changes, but it is going to be very interesting to watch the developments. This will make for a great business model, and I am going to enjoy watching it all up close.

– John Wroblewski, distribution specialist