The Power of Print
Thursday, October 8th, 2009In this day and age of Twitter, Facebook, Gmail, Bing, Yahoo (the list could go on forever), handwritten letters sent through snail mail are few and far between. So whenever I receive a letter in the mail, I take the time to sit down and read it, as opposed to whizzing through my email every morning.
My father loves to write. He has the penmanship of a calligraphist and collects rare fountain pens for pleasure. As I was growing up, he always told me that there is nothing like a handwritten letter. I went to college a mere 30 minutes from my hometown, and my father still wrote me at least once or twice a month. Even in New york I know my dad is just a phone call away, but taking the time to write a small note takes just enough effort that the person on the receiving end feels genuinely cared about.
Thank-you emails are quick and efficient enough so that one can easily follow up after meeting someone. Perhaps the person you met will be more likely to remember you if you shoot them a quick email later that day. But a handwritten note is rarely forgotten.
I feel the same way towards print and online. We are all beginning to see publications dwindle in numbers (T & L Golf, Gourmet) as we are overwhelmed with new blogs and online information. My friends and I communicate frequently through email, and we often share articles and blogs we’ve read online with one another. With a click of a button, I can share an article with my friend before I’ve even finished it. However, on several occasions where I have received an article in the mail that was torn from its publication, I’ve truly felt touched.
These days, we can achieve tasks so quickly and efficiently that the few extra steps of stamping and addressing a letter have much more meaning. With publications becoming a rarity, we will start to see the true value with the print that remains. Like a handwritten note, information seems to carry more weight and value when you can physically hold it in your hand.
– Courtney Centeno, account executive
