China - Here I Come!
Monday, November 10th, 2008Friday I am off for Beijing and Hong Kong. Shockingly, this will be my first trip to mainland China and, even though I have been to unusual places that most people have not traveled, China has eluded me. My staff, on the other hand, have taken opportunities to visit China over the past years, but I have been too bogged down until now.
China has presented us with business options as well. With the launch of eFlyer Asia this past fall, we find ourselves increasingly focused on the region and its travelers.
In Beijing I hope to play a round of golf at the Beijing CBD International Golf Club or the Beijing Golf Club (with views of the Great Wall from the first hole). The following day I will try to pack in the sights, including the Great Wall, before I start my business meetings on Monday. I will be staying at the Regent Beijing, and I am looking forward to what this property has to offer both the U.S. and Asian traveler.
Our eFlyer Asia newsletter has had an impact on the Pan-Asian marketplace in just a few short months. The opted-in subscriber base has doubled, and it has forced other magazines, one of which has published for twenty years, to start an online presence. Amazingly, this publication had no online site until we entered the market! Imitation is the grandest form of flattery.
In Hong Kong I have a busy two-day schedule of meetings with advertisers, public relations representatives, editors and investment gurus for eFlyer Asia and other extensions of this brand. I will end the week with a golf game at the Jockey Club Kau Sai Chau Public Golf Course, which just had a fabulous write-up in Travel + Leisure Golf magazine. There are three courses at this facility, and I will be playing golf with Mike Carey, head of golf operations on the East Course. Expect a GTee in an upcoming issue of Global Traveler USA and eFlyer Asia!
Future golf players in Beijing and Hong Kong will be sure to find a few lost Global Traveler logo golf balls next week - I consider it free advertising!
-Fran Gallagher, publisher and CEO










